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5:30 - Cabinet & Board Meeting
6:30 - Social Hours
7:00 - Dinner & Announcements
Friday Night Dinner Session:
“Why Some Jobs Close… and Others Don’t”
You can build it right.
You can price it fair.
You can do everything you said you would……and still not get the job.
Every contractor in this room has been there.
And if you’re married to one, you’ve probably heard about it on the drive home.
So what’s the difference?
Most of the time, it’s not the work.
It’s the conversations happening before the work ever begins.This Friday night, we’re keeping it real and talking about what actually wins jobs, and how those same principles show up in everyday life too.
Because whether you’re:
meeting with a homeowner
answering the phone
following up on a quote
or just trying to get on the same page at home about a big decision…
…it all comes down to how we communicate.
We’ll break down simple, practical ways to:
Build trust faster with people
Handle tough conversations without tension
Navigate price and expectations without it turning awkward
And make it easier for someone to feel confident saying “yes”
No scripts. No pressure. No “sales guy” stuff.
Just real conversations that work on the job, in the office, and at home.
We’ll also touch on how having the right systems behind the scenes can take a lot of the stress out of it so things don’t fall through the cracks and everyone’s not trying to keep it all in their head.
At the end of the day, this isn’t about selling.
It’s about being clear, being understood, and being someone people trust to do the job right.
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9:00am - 11:00am
Speaker:
Amanda Dugan & Rowdie Pate
KXAN + NextStar Media
Workshop Topic Topic:
“Making Your Business Impossible to Ignore”Every contractor is trying to get noticed.
New websites.
More ads.
Social media posts.
“SEO experts” promising results.But here’s the reality:
There’s more noise than ever, and most businesses are getting lost in it.
Your customers are being hit from every direction.
Google searches.
Social media.
AI recommendations.
Word of mouth.
TV, radio, and everything in between.So the question isn’t just “How do I market my business?”
It’s:
“How do I make sure people actually hear me?”
In this workshop, we’re stepping back from the hype and breaking down what it really takes to rise above the noise and stay in front of the right customers.
We’ll cover:
Why there is no one “silver bullet” for marketing anymore
How real businesses stay visible across multiple channels
What it takes to be remembered—not just seen once
Where most contractors get drowned out (and don’t realize it)
How to think about your marketing as one connected system—not separate pieces
We’ll also talk about how the landscape is changing fast with AI, shifting search behavior, and more competition than ever—and what that means for your business moving forward.
This isn’t about doing everything.
It’s about understanding how communication actually works today—so your business shows up clearly, consistently, and confidently in a crowded market.
Whether you’re running your own marketing, working with a company, or just trying to make sense of it all, you’ll walk away with a clearer picture of what works, what doesn’t, and where to focus.